Suites are sour
And before I forget, remember the elephants, because to make the whole thing a bit more interesting, there are several elephants subtly placed throughout the scenes of the six videos. If you find them all, you can win an iPad!
Good marketing?
In Suitemates, Kinaxis poke fun at what they call Big ERP and how supply chain consulting companies supposedly work and how they couldn’t care less about their customers’ true needs as long as they make big bucks. Let’s hope that is not true for Kinaxis. That said, Suitemates is less of a marketing effort for Kinaxis itself, but for their Supply Chain Expert Community
In a way, the Supply Chain Expert Community is an extension of the 21st Century Supply Chain, the already well established Kinaxis blog, but the Supply Chain Expert Community is so much more, because Kinaxis has done a great job inembracing social media and establishing a forum for anything supply supply chain, with expert bloggers, discussion boards and entertaining videos.
Links
- 21st Century Supply Chain: ERP-executives deny any wrongdoing
- suitemates.com: Suitemates
- kinaxis.com: Kinaxis
Related
- husdal.com: ERP – a nightmare
- husdal.com: The Kinaxis Blog