Free is not free or is it?
Today’s episode has two locations, one in the prison sell and one in a business meeting with a client. Using the same tactics in prison as they did in their business venture, the two CEOs Hans Ahnnansoahnn and Eli Moore, played by Kevin Pollak and Ray Wise, sell non-working cigarettes lighters that require the purchase of lighter fluid…camouflage it as a bargain, because it comes with a handmade clay ashtray, a pipe, a box of scented matches, a smoking jacket and a box of cigarettes for “only” 100 dollars. So basically, you pay extra for things you don’t really need, but that are required in order to get what you really need. Sounds familiar?
The second part has a similar setting in a business meeting with a client who is frustrated with the purchase of a single piece of software, but who is the persuaded to realize the full potential by bundling it with all the other software packages, e.g. the “Internet Acceptance Plugin”, whatever that is. Poor guy…
Repetitive?
After watching five episodes I must say that this episode is perhaps a slight disappointment. While the other episodes – in my opinion – have had an increasing level of entertainment from one episode to the other, the pay-more-get-less theme is becoming a bit repetitive now. Anyway, it is good fun.
Don’t forget the prize!
And before I forget, do remember to look for the elephants, because to make the whole thing a bit more interesting, there are several elephants subtly placed throughout the scenes of the six videos. If you find them all, you can win an iPad! IT took me some time to find this week’s elephant, but I did catch it in the end.
Good marketing?
In Suitemates, Kinaxis poke fun at what they call Big ERP and how supply chain consulting companies supposedly work and how they couldn’t care less about their customers’ true needs as long as they make big bucks. Let’s hope that is not true for Kinaxis.
Kinaxis Supply Chain Expert Community
Links
- 21st Century Supply Chain: ERP-executives deny any wrongdoing
- suitemates.com: Suitemates
- kinaxis.com: Kinaxis
Related
- husdal.com: The Kinaxis Blog