The food supply chain. Did you know that 25% of the world’s food supply are lost because of spoilage during transportation? That’s what IBM claims in a commercial about how IBM is helping to build a smarter planet: “On a smarter planet, we can use tracking technology to track and trace our food as it makes its way through the supply chain from the farm to our table. IBM is helping companies all over the world monitor our food’s temperature, pinpoint contaminations faster, prevent spoilage, and ensure the safety of the food we eat. It’s already happening in places like Canada, Norway, and Vietnam.” My own Norway mentioned by IBM? I’ve got to see this…
Canada, Norway, Vietnam
I came across this commercial on Christopher Sciacca’s blog when searching for “supply chain norway” on Google. Sciacca’s blog bears the title “Who said supply chains are boring?”, and some weeks ago he posted a couple of the newest supply chain ads from IBM. In the ad, IBM promotes its track and trace technology for the food supply chain, and they emphasize that this is already happening in places like Canada, Norway and Vietnam. Norway? Well, yes, it is already happening, there have been commercials about this in Norway already, but I am surprised to see IBM using Norway as pioneering country in a supposedly worldwide campaign. And Vietnam? Maybe the ad is geared towards the US market, saying “Hey, if these countries, especially Canada, is doing it, why not we?”. Anyway, here’s the ad:
Transcript
On a smarter planet, we can use tracking technology to track and trace our food as it makes its way through the supply chain from the farm to our table. IBM is helping companies all over the world monitor our food’s temperature, pinpoint contaminations faster, prevent spoilage, and ensure the safety of the food we eat.
FARMER: 25% of the world’s food supply is lost to spoilage.
JACK DANAHY: That’s 458 billion dollars worth every year.
IOANA STANOI: On a smarter planet, we’re building intelligence into physical things.
TRUCKER: So we can know how far our food’s traveled…
GROCER: Monitor temperature all the way to the market…
MOM: And know it got to the table fresh.
JACK DANAHY: It’s already happening in places like Canada, Norway and Vietnam.
IOANA STANOI: When we make food smarter…we make it safer.
JACK DANAHY: That’s what I’m working on.
IOANA STANOI: I’m an IBMer.
JACK DANAHY: Let’s build a smarter planet.
In case you wonder, both Jack Danahy and Ioana Stanoi work at IBM, Jack as Worldwide Security Executive and Ioana as a Research Staff Member.
“Actor” links
- linkedin.com: Jack Danahy
- linkedin.com: Ioana Stanoi
Related link
- supplychainsrock.blogspot.com: New Supply Chain ads from IBM
