Finally, after 5 days of volcanic ash cloud posting, I can return to my regular topics of supply chain risk and business continuity, or maybe not…as I am tempted to rephrase the title of today’s book into “Heads in the volcanic ash”, but that would not be fair towards all those who did their utmost to deliver their services during the air traffic restrictions faced by the millions of travelers that were in fact stranded all over the world. Heads in the sand by Alex Fullick is a simple book, but it is a book that turns traditional business continuity thinking on the head, because what is business continuity really? It is the social responsibility to survive that your business has vis-a-vis the customers it serves, the suppliers that rely on it, the community it is located in, and most of all, vis-a-vis the people that work there. So easy, and yet so far from reality for many businesses in today’s world.

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