Sometimes the timing of Internet launches is just right. And for Scandinavian Airlines (SAS) the timing of the launch of it’s Facebook page could not have been better planned. It was launched on April 14, the day before the volcanic ash cloud paralyzed both European and much of global air traffic. Now SAS could fully utilize the power of social media to keep its passengers informed on the latest developments, and answer  all sorts of questions from stranded travelers. In all the confusion about lack of information from airlines, maybe SAS will come out as a winner?

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