Downgrades are upgrades

Posted on 2010-04-14 by

Revised on: 2011-03-10

Time for episode three of “Suitemates“, the big new marketing campaign by Kinaxis, a Canada-based supply chain software provider . Suitemates is a six-episode short video series that tells the fictional story of BILK Moore – the merger between two ERP companies and how their two CEOs end up behind bars for fraud and unethical business conduct, after making sure their software is so full of bugs that even upgrading doesn’t fix it, it just adds new errors, that require new upgrades, that still won’t work because…well, you get the picture, right?

Upgrades are downgrades

Today’s episode of Suitemates takes us back to a project meeting where the software engineers who actually managed to merge and fix the two softwares are told to forget about fixing glitches; rather should they add new non-working features to ensure that customers cannot do anything else but upgrade…at no avail, of course…

Besides, why waste BilkMoore money on research and development, when the disgruntled customer will do it for them anyway?

Don’t forget the prize!

And before I forget, remember the elephants, because to make the whole thing a bit more interesting, there are several elephants subtly placed throughout the scenes of the six videos. If you find them all, you can win an iPad!

Good marketing?

In Suitemates, Kinaxis poke fun at what they call Big ERP and how supply chain consulting companies supposedly work and how they couldn’t care less about their customers’ true needs as long as they make big bucks. Let’s hope that is not true for Kinaxis.